Partners Play an Important Role in Paxton’s Growth in the Region: David Sodergren

The Access Control Systems industry in the Middle East is fast-growing with plenty of players focusing on specific areas such as biometrics, mobile access, cloud access, card readers etc. One of the largest access solutions providers across a diverse range of solutions and applications is Paxton Access. The UK based market leader in access control products manufacturing with over 30 years of experience, designs and manufactures breakthrough security solutions for a range of buildings.

Stebilex Insights spoke to David Sodergren, Regional Sales Manager for Paxton in the Middle East about their products, and access control systems in general. In his conversation, David gives a glimpse of Paxton’s business, and the role its partners play in the region.

Why Invest in Access Control

He explains, businesses invest into access control systems for different reasons including security, time & attendance, and residential intercom etc. But in a lot of buildings, where there is a high turnover of people, the facility management might want to monitor who’s walking in and out of those doors, which is much easier and economical to install an access control mechanism and replace keys and fobs with cards or biometric devices. He says, a small business would see a return on investment in six-months to a year, while for a larger business, where there are a lot of red tapes, it might take three to four years time.

Paxton Access Installer Training

According to David, taking training can be very useful for Paxton partners and distributors. He says that no matter how easy or simple it is to install a product if you don’t know the product, you will find it difficult to talk to customers about it or to install. Paxton provides installer training to access professionals in the UAE every month at their office in Silicon Oasis, and one can register for this on their website.

Note: Stebilex collaborates with Paxton to conduct training in other countries throughout the year. The UAE training happens every month, while the last training in Qatar was held at Radisson Blue, Qatar in April. Please contact us at
paxtontraining@stebilex.com for a schedule.

Paxton and Its Partners in the Region

David says that Paxton’s role is to support the customer’s project from start to end and make sure customer satisfaction and its partners, be it distributors or system integrators. As they are the first people the customers talk to. It is just as important for them to build a good relationship with end-users. The more the distributor/system integrator is comfortable with the product, the better use of Paxton products we will see in existing and future projects.

He says distribution partners are very important in the Middle Eastern market, where the brand is the number one concern and product, in a lot of cases, is second. He says it could be stipulated that the more distributors are aware of the product, they can talk to their customers about it with more authority about Paxton products and get more approvals.

An official Paxton partner in the region, Stebilex Systems explores access control technology innovations, trends and brings you the latest product reviews with our official vlog Stebilex Insights.

Learn More

Follow Stebilex on Youtube: Stebilex Insights or check out our blog: Stebilex Blog to find more interesting topics from the industry. Send us an email on sales@stebilex.com if you have a product-related enquiry.

Learn more about Paxton, the company here

Explore Paxton Access Control products here